It helps you link the product or service of your brand with a concrete experience charged with symbolism and emotion through a story. ![]() Storytelling is one of the best ways to do this. You must tell your target audience why your business is made for them and also tell them what they’ll experience if they decide to stay at your hotel. When designing your marketing message, it isn’t enough to describe your hotel and the services you offer. People don’t buy what you sell, they buy why you sell it. In a TED Talk, Simon Sinek, owner and founder of Start With Why, said: The key is to tell potential customers about your unique experience in an engaging way that connects with them emotionally. You can have a unique building, extraordinary service, a different price strategy, striking decorations, a specific theme, an interesting backstory or another unique factor. When defining marketing strategies for a hotel it’s essential that the hotel in question has something that makes it unique, something that allows it to differentiate itself from its competitors. #1 Use Storytelling to Differentiate Yourself from Your Competition In this post, you’ll find five ideas to help you create a full marketing strategy for your hotel and make the most of the opportunities offered by the online environment. They allow businesses to gain more visibility at a much lower cost, to interact with potential customers and measure all actions and results. The Internet and new technologies offer new channels that are even more effective than traditional ones. This statistic represents more than 57 percent of all travel reservations every year. According to Statistic Brain, more than 148.3 million people use the Internet to make accommodation reservations, tours and activities. Today, just by sliding your finger on a smartphone with a travel app, consumers can see and compare hotels instantly and apply filters to find exactly what they’re looking for. Those that are more experienced in the industry already know how to take advantage of the opportunities within the industry and are offering their customers the environment, the sensation and the experience of an expensive hotel for an affordable rate.Īlthough several studies show that, in general, the panorama of the hotel sector enjoys positive growth, those hotels that don’t manage to innovate risk losing market share. ![]() To deal with this, most midscale hoteliers concentrate on creating a luxury experience for their guests. In fact, a Deloitte analysis found that competition in this market is poised to heat up in 2018 and the coming years. However, with growing opportunities comes increased competition. While marketing is a broad topic, there are specific marketing strategies for hotels that can help you reach your target audience and book all of your rooms easily.Īnalysts say that there’s a great opportunity for growth in the midscale hotel industry and that hoteliers are increasingly aware of it. Whether you’re just starting out in the hotel industry or you’re looking to boost your already established business, a good marketing strategy can only help you. Create your website quickly and easily clicking here – Offer available for a limited time only. To help mitigate COVID’s impact on small businesses, Kolau is waiving the fee to create a FORBES Award-Winning website with e-commerce enabled for tourism businesses.
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